As the book retail market evolves, reaching more customer and meeting their changing expectations has become increasingly important. address these changing needs, Educart, an educational publishing brand of Agrawal Group of Publications, hosted a Retailer Meet at The Surya, New Delhi on 18 October 2026.
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More than 50 booksellers from the Delhi NCR region attended the event to discuss various aspects of educational publishing, challenges and growth opportunities in the retail market. The meet aimed to provide a shared platform to exchange ideas, understand customer expectations, and strengthen local market presence.
The event featured discussions led by Sonali Khosla and Siddharth Prakash focused on business growth, market trends, and ways to improve collaboration among publishers and retailers.
Workshop at a Glance
- Topic: Business Growth Opportunities
- Event Type: Book Retailer Meet
- Organised by: Educart
- Date: 18 October 2026
- Duration: 3 Hours
- Venue: The Surya, New Delhi
- Speaker: Sonali Khosla, Siddharth Prakash
- Speaker Designation: Editorial Director, Co-Founder and COO at Baylink
- No. of Attendees: 59
- Event Fee: Free
Understanding the Changing Educational Publishing Market
With continuous changes in school education, curriculum requirements, and exam patterns, students demand more accurate and relevant educational books and study materials. These shifts create new opportunities for booksellers to grow their businesses while adopting the changing market demands.
Understanding common challenges, emerging trends, and changing preferences of students, teachers, and schools is essential to keeping pace with the educational publishing landscape.
Sonali Khosla Shared Insights into Emerging Educational Publishing Market
Ms Sonali Khosla, Editorial Director at Educart, led the key discussion on developments in the educational publishing industry and emerging business growth opportunities. The session addressed the changing needs of the education sector and the role of appropriate learning resources in meeting the requirements of students, teachers and schools.
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The following areas were discussed:
- Emerging Publishing Trends: outlined evolving changes in educational publishing industry and market requirements.
- Changing Student Needs: shifting academic needs and expectations around learning and exam preparation resources.
- Market Opportunities: explained the importance of understanding the needs of students, teachers and schools.
The session highlighted the connection between developments in education and the changing demands of the book retail market.
Sidharth Prakash Discussed Retail Growth and Offline Marketing
A special session was led by Siddharth Prakash, founder of Bay Link and an expert in FMCG and offline brand growth. The conversation was centred around business development and strategies to strengthen retail market penetration into local markets.

The session covered key areas such as:
- Offline Brand Growth: exploring opportunities to expand retail businesses.
- Customer Engagement: building relationships with customers and prospects.
- Local Market Presence: awareness of the importance of offline promotion in the customer's reach.
- Customer Acquisition: discussing strategies to reach new customers and build awareness.
- Business development: exploring opportunities beyond traditional retail strategies.
The session added a different angle to the meeting and tied offline brand-building experiences with the opportunities and challenges of book retail.
Enhancing Collaboration Between Publishers and Booksellers
Apart from the individual sessions, the speakers also emphasised the importance of publisher-retailer partnership in driving business growth. The discussions highlighted the need to improve customer awareness, strengthen local market engagement, and understand the evolving customer needs.

This collaboration helps booksellers and publishers to expand their reach, build stronger connections, and identify new growth opportunities in book retail market. More than 50 booksellers from Delhi NCR came together to indicate the significance of fostering opportunities to meet, exchange ideas and share common challenges in the business.
Conclusion: Strengthening Engagement with Retail Partners
Educart hosted the Retailer Meet on 16 October 2026 at The Surya, New Delhi, bringing booksellers together to discuss business growth opportunities in education publishing. The event provided a shared platform for booksellers to share knowledge, build publisher-bookseller relationships, and discuss emerging market trends.
The Retailer Meet event brought together discussions on industry trends and offline business growth, providing a shared platform for publishers and retailers to explore opportunities for business growth.
About Educart
Educart is an educational publishing house of the Agrawal Group of publications, which offers learning and examination preparation materials for students. The brand collaborates with educators, booksellers and other stakeholders to help students prepare for academic success.


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