Advertisement Writing for CBSE 11: 2026-27

While flipping through a newspaper or scrolling social media, students often come across promotions for products, services, and causes. The message is always clear: inform the audience and encourage them to take action.

In this blog, readers will find the latest CBSE 2026-27 Advertisement Writing format for Class 11, the exact marking scheme for each class, types of classified ads, ready-to-use examples, and practice questions - all crafted for top-ranking performance in exams.

For better practice, students can download the questions to practice for Advertisement Writing.

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What is An Advertisement?

Advertisements, commonly known as ads, are short pieces of communication designed to target a specific audience and encourage them to take a desired action - buying a product, using a service, supporting a cause, applying for a job, or finding lost items.

Advertisement writing is the process of creating clear, concise, and persuasive content that markets a product, service, or message to convince readers to act on it. Students learn to write formal, factual ads within a strict 50-word limit - the same format used in real newspaper classifieds.

Advertisement writing sharpens a student's ability to convey maximum information in minimum words - a skill highly valued in journalism, marketing, business, and communication careers.

Class 9 v/s Class 11: CBSE 2026-27 Key Differences

Students often confuse the requirements for Class 9 and Class 11. Here's a clear breakdown based on the official CBSE 2026-27 syllabus:

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CBSE Marking Scheme for Advertisement Writing - Class 11 

According to the CBSE syllabus for the academic session 2026-27 for English, the advertisement writing falls under the Section B - Creating Writing Skills (Short Writing Task).

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Points to remember:

• Word Limit: Up to 50 words
• Type Prescribed: Classified Advertisements only
• Choice: One out of two given questions to be answered
• Section B: Grammar and Creative Writing Skills (23 Marks)
• Subsection: Creative Writing Skills (16 Marks)

Format for Advertisement Writing 

Every classified advertisement must follow this structured format:

1. Heading/ Category – Bold and capitalised (e.g., WANTED, FOR SALE, LOST, TO LET, MISSING).
2. Sub-heading – Specifies the purpose (e.g., "Situation Vacant – Maths Teacher").
3. Body/ Content – Short, factual information including all relevant details.
4. Contact Details – Name, address, phone number, or email.
5. Box Enclosure – The entire advertisement must be written inside a rectangular box.

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Types of Advertisements

For Class 11 English writing tasks, only Classified Advertisement writing is the part of the syllabus. 

When ad content - such as job vacancies, property sales, missing items, or matrimonial alliances - is conveyed briefly in a box, it is known as a classified advertisement. These are the ads Class 11 students must master for the exam.

Key Features of Classified Advertisements:

• Occupy small space, hence cost-effective
• Short, clear, and to the point
• Usually found in newspaper columns and online classified sections
• Used for announcements, job openings, lost & found, sale/ purchase, rentals, and matrimonial alliances

Important Specifications for Classified Advertisement

• It should be enclosed in a box.
• Short sentences and catchy words should be used.
• The language should be simple, formal, factual, and concise.
• Only relevant information should be included.
• The contact name, address, and phone number of the person should be included.
• It should be written in 50 words.

Categories in Classified Advertisement 

Classified advertisements are further divided into categories. Below are the major classified ad categories, each with points to remember and a sample within the 50-word limit.

1. Situation Vacant/ Wanted

As the name suggests, the advertisement is intended to announce job openings within an organisation or institution. It can also inform about a person’s availability for a specific job profile or location. Here is an example of a classified advertisement in a newspaper:

Points to remember:

• Begin with "Wanted" or "Required."
• Mention the name of the employee and their address.
• Indicate the number of posts available.
• Specify the required age limit and minimum qualifications (both educational and professional).
• State the pay scale and perks associated with the post.
• Include the mode of application and the person to whom applications should be sent.
• Provide the deadline or last date for applying.
• Mention the contact address and phone number of the contact person or authority.

Your school, Akash Public School, Agra needs a canteen manager. On behalf of the Principal, write an advertisement in about 50 words to be published in the classified columns of a local daily. Mention the educational and professional qualifications, other qualities required for the post, who to apply to, and the last date for the receipt of applications.

Practice Questions:

1. You are Sagar/Sagarola, General Manager of P.K. Industries, Hyderabad. You need an accountant for your company. Draft an advertisement to be published in the vacant column of 'The Hindu in not more than 50 words.
2. You are General Manager of ABC Company, Mansarovar Park, Jaipur. You need a software engineer for your organization. Draft an advertisement in not more than 50 words to be published in the classified columns of 'The Times of India'.
3. You are Arunita/Arun of civil lines, Agra. You are a computer engineer seeking a job. Write a suitable advertisement in not more than 50 words stating your qualifications and experience for 'the'situation wanted' column of a National Daily.
4. You are Kamal/Kamolika living at A-94, sector 18, Rohini, Delhi. You are a well-qualified classical musician. Draft an advertisement seeking a job to be published in a local daily in about 50 words.

Sale/Purchase (Property)

As the name suggests, the purpose is to inform potential customers about the sale or purchase of a property through a newspaper or magazine. The example below will provide a clearer explanation of this.

Points to remember:

• Begin with For Sale/ Purchase or Available/ Wanted.
• Type of property (flat, independent floor, house, office, etc.).
• Size of the property, number of rooms, etc.
• Location details: centrally located, park-facing, near a market, school, hospital, bank, etc.
• Use adjectives such as airy, well-ventilated, fully furnished, brand new, newly constructed, and well-furnished.
• Company or bank lease preferred.
• Expected price: ₹XXXXXXXXX (fixed/ negotiable).

You want to sell your house at 20, Kisan Nagar, Cochin. Draft an advertisement in not more than 50 words, giving the necessary details, to be published in the classified columns of ‘The New Indian Express’, You are Ayyappa.

Practice Question:

1. Independent house for sale in North Delhi. 3 bedrooms, 2 bathrooms, spacious living room, and car parking. Well-ventilated, newly constructed, and located in a peaceful neighbourhood. Price: ₹75,00,000 (negotiable). Contact: 9876543210.
2. Looking to buy a 2 BHK flat near Shalimar Bagh, Delhi, within a 5 km radius of my office. Must be well-maintained and affordable. Contact: 9876543210, or email at [email protected].

1.2 Sale/ Purchase (Vehicle)

As the name suggests, the purpose is to inform potential customers about the sale or purchase of a vehicle through a newspaper or magazine. The example below will provide a clear explanation of this.

Points to remember:

• Begin with For Sale/ Purchase or Available/ Wanted.
  Model number.
  Brand.
• Colour, accessories (A/ C, mats, music system, sunroof, etc.).
• Condition, mileage, tyres, fuel type (CNG/ petrol/ diesel), non-accidental.
• Pollution certificate, insurance.
• Expected price.
• Contact address and phone number.

You are Kiran/Karan Kumar and want to sell your motorbike which you have been using for five years since you decided to buy a car. Write an advertisement, in not more than 50 words, to be published under the classified columns of a national daily. Furnish all the necessary details.

Practice Questions:

1. Selling my Honda City as I am moving abroad. Model: 2018, silver colour. Well-maintained, petrol, single-owner, non-accidental. Mileage: 15 km/ l, A/ C, music system, new tyres. Price: ₹6,00,000 (negotiable). Contact: 9876543210.
2. Looking to buy a second-hand motorcycle in good condition. Preferably under 3 years old, well-maintained, and with all documents. Make and model: open to suggestions. Budget: ₹50,000 - ₹80,000. Contact: 9876543210.
3. Five cars for sale by a multinational company. Models: 2017-2019, all well-maintained, non-accidental. Mileage: 12-15 km/ l. Available in various colours. Price: ₹4,00,000 - ₹6,00,000 each (negotiable). Contact: Ritika, Manager, 9876543210.

1.3 Sale/ Purchase (Household Goods)

As the name suggests, the purpose is to inform potential customers about the sale or purchase of household goods through a newspaper or magazine. The example below will provide a clear explanation of this.

Points to remember:

• Begin with Available/ Wanted followed by Brand/ Article and Year of Manufacturing.
• General condition of the item.
• Material (in the case of furniture).
• Price offered/ expected.
• Contact address and phone number.

You want to sell your old laptop as you have purchased a new one. Draft an advertisement in not more than 50 words to be published in ‘The Times of India’ under classified columns giving its details and the expected price. You are Shovik of Nagpur.

Practice Questions:

1. Selling office furniture including tables, revolving chairs, Godrej cupboards, and wooden almirahs as I am opening a new office in Gurgaon. All items are in good condition and reasonably priced. Contact: Maneet Bhatia, 9876543210, for more details.
2. Selling my laptop, Dell Inspiron, 2019 model. 8GB RAM, 512GB SSD, excellent condition, with charger and bag. Price: ₹25,000 (negotiable). Contact: Maneet Bhatia, 9876543210.
3. Looking to purchase a second-hand AC and refrigerator in good condition for use during my deputation in Delhi (6 months). Preferably working models with no defects. Please contact: 9876543210.

1.4 To Let

These types of ads are published to inform potential customers about rental properties or to seek a property for the customer. See the example below for a clearer understanding.

Points to remember:

• Begin with Wanted or Available.
• Type and size of accommodation, number of rooms.
• Location.
• Surroundings.
• Facilities.
• Expected rent.
• Contact address and phone number.

You are Shweta/ Shashwat from Imphal and want to let out a house. Prepare an advertisement for publishing in a newspaper, giving the location of the building, nature of accommodation, etc. in not more than 50 words.

Practice Questions:

1. A 2 BHK flat for rent in Rohini, Delhi. Spacious, well-ventilated, with basic facilities like 24/ 7 water supply and parking. Close to markets, schools, and metro stations. Rent: ₹18,000/ month. Contact: 9876543210.
2. Newly constructed shop available for rent at 75, Rajpura, Delhi. Suitable for retail or office use. Located in a busy area with ample foot traffic. Rent: ₹25,000/ month. Contact: Neel, 9876543210.
3. Looking for a spacious flat/ shop in Rajouri Garden, Delhi, to open a dental clinic. Preferably on reasonable rent, with good foot traffic and accessible location. Contact: 9876543210.

2. Missing (Pet/ Person)

These are the types of advertisements posted to locate a missing person or pet, without offering a monetary reward. Please see the example advertisement below for a clearer idea.

For a Person: 

• Name, age, sex, height, complexion, build, and clothes. 
• Any other distinctive identifying features (e.g., scars, tattoos).

For an Animal:

• Name, breed, colour of fur or skin, and any distinct features or marks.

Missing Since:

• Mention the date and location from where the person or pet went missing.

Reward/ Message:

• Mention if there is any reward or specific message.

Contact Information:

• Provide contact address and phone number for any information.

You have lost your pet dog. Write a classified advertisement for the lost column of a local daily. You are Raksha/ Ramesh.

2.1 Lost and Found 

If something valuable is lost or found, this kind of advertisement is posted to find/ return the valuable item. The example below will explain it better.

Points to remember:

• Begin with lost/ found
• Brief physical description: name of the object/ article, brand, colour, size, condition, etc.
• When/ Where lost/ found
• Reward/ incentive, if any
• For lost all details, whereas for found, keep strategic details undisclosed for authenticity.
• verification of the claimant
• Contact address and phone number.

You have lost an expensive watch on your way to the market. Write an advertisement for the ‘Lost and Found’ column of a local newspaper, giving all the relevant details. Offer a reward also. Write the advertisement in about 50 words. You are Gopal/Gopa, 4 Manav Road, Kanpur.

Practice Questions:

1. You lost your handbag in the Metro between Shastri Nagar and Tees Hazari Station while going for an interview. It contains your passport and all educational certificates. Draft an advertisement to be published in the local daily under the 'Lost and Found' column.
2. You have found a bag in Central Park, Ashok Vihar, while walking in the evening. Draft an advertisement to be published in the lost and found column.

3. Travel and Tours

For the announcement of tourist services for the interested clients/ groups. Check out the example below for travel and tour classified advertisements. Check out the example below:

Points to remember:

• Begin with Tours & Travel
• Name of the travel company/ agency
• Tours/ cruises/ sight-seeing offered
• Duration and dates of tours
• Package for individuals, couples, or groups, including discounts Accommodation, food, and mode of transport
• Visa Requirements and assistance in Visa, if required
• Booking period
• Contact address, including email, phone number, and website.

You own ‘Midtown Magic,’ a travel agency. Write an advertisement about a special package for a tour to Shimla that your company is offering. It is to be published in a national daily in about 50 words.

Practice Questions

1. You are the manager of Super Software Solution Ltd. Draft an advertisement for your company for the post of Chief Programmer (Solutions), giving details as per your requirement.
2. You want to sell off some office furniture, such as a computer table, filing cabinet, chairs, cupboard, etc., as you are moving into a new office. Draft an advertisement to be published in a local daily.
3. You want to purchase a pre-owned motorcycle. Draft an advertisement for a newspaper detailing your requirements, affordability, and preferences.
4. Your cat named Katty has been missing since 12 June 20XX. Draft an advertisement to be published in the "Missing" column of a local daily. Give all details in not more than 50 words.
5. A poor accident victim needs financial help for urgent surgery. As the secretary of a charity organisation, draft a classified advertisement to raise funds for this noble
   cause.

4. Matrimonial Alliance

To seek matrimonial matches and provide information regarding the potential ones, this type of matrimonial alliance advertisement is widely used, especially in newspapers. See the example below:

Points to remember:

• Beauty and looks of the girl/ boy
• Complexion/ Age/ height
• Upbringing and manners
• Education
• Working/ Non working/ Income
• Caste/ Religion/ Community
• Family background
• Desired details of the prospective match
• Contact address and phone number.

You are Ashok Kumar, a divorcee aged 35 years, residing in Canada as an NRI looking to return to India. Draft a suitable advertisement for a match for you in ‘The Tribune’ under the classified column.

Practice Question:

1. Your daughter is of marriageable age. She is a software engineer working for an MNC.
2. Draft an advertisement for the matrimonial column of a newspaper.
   A retired army officer is looking for a suitable match for his convent-educated engineer son. Draft an advertisement for the matrimonial column of the newspaper.

Obituary

This is classified as either announcing the demise of a loved one, an industry doyen, a company patron, or an office holder. It is also inserted to commemorate the death anniversary of a deceased person. An example is mentioned below:

A brief illness resulted in your mother’s death. Draft an advertisement expressing your grief, and informing people of the last prayers.

5. Appeal

This type of classified ad is intended to make a public appeal for a cause of donation or identification of a body, etc. Check out the example below:

The Mumbai Police has recovered the body of a young girl from an office building near Kandivali East. Having no proof of the victim's identity, the police want to advertise in the local newspaper asking for identification. Draft the advertisement in not more than 50 words.

6. Educational

This type of classified ad mentions the variety of courses offered at an institute that imparts educational or vocational training. It also mentions the course duration and fee structure of the courses being offered. Check the example below to get a clear idea regarding the same:

Points to remember:

• Begin with coaching/ courses/ classes/ tutors/ tutorial available
• Name of the institution
• Classes, subjects, courses, exams/ competitions
• Qualification and experience of tutor
• Environment and facilities
• Success/ result graph/ track
• charges/ fees/ package
• Eligibility criteria
• Timings, registration, scholarship/ discount
• Address/ Contact details

You run Aakash Institute, Kotdwar which offers courses in vocational studies. Draft a suitable advertisement for publication in a national daily within 50 words.

Important Tips for Advertisement Writing

To secure all 3 marks in the CBSE Class 11 Classified Advertisement Writing, students should keep the following points in mind: 

• Employ attention-grabbing words and catchy phrases.
• Use simple language.
• State facts as they are.
• Keep it formal and short (not more than 50 words).
• State the purpose of the ad clearly at the top. For example: Mention if the advertisement pertains to Wanted, situation Vacant, Missing, To Let, etc.

Common Mistakes to Avoid in Advertisement Writing

Even well-prepared students lose marks due to small errors. The following mistakes must be avoided:

1. Writing outside the box – The entire ad must remain inside the rectangular box.
2. Exceeding the 50-word limit – Longer ads lose marks under Expression.
3. Missing the category heading – Starting an ad without WANTED, FOR SALE, etc. costs format marks.
4. Using informal or conversational tone – Ads must be factual and formal.
5. Missing contact details – Name, phone number, and address are mandatory.
6. Overloading with adjectives – Stick to essential facts only.
7. Grammar and spelling errors – Affects the Expression mark directly.
8. Ignoring the 5 W’s – Always cover What, Who, When, Where, and How (to contact).
9. Skipping the sub-heading – A clear sub-heading strengthens content marks.

Benefits of Advertisement Writing

Advertisement writing is both a life skill and a scoring section of the CBSE Class 11 English Core exam. Its benefits include:

• Builds brand awareness and recognition.
• Acts as a cost-effective marketing tool for businesses.
• Helps in lead generation and increasing sales.
• Enhances brand value and customer loyalty.
• Improves visibility and strategic planning.
• Trains students in concise, persuasive writing - essential for careers in journalism, marketing, advertising, and public relations.

Class 11 Advertisement Writing Practice Questions

Here are some of the questions related to advertisement writing which students can practice and refer for better understanding. 

1. You are the Principal of the National Public School, Jaipur. You require a TGT (Maths) for your school. Draft a suitable advertisement in not more than 50 words for the ‘Situations Vacant’ column of ‘The National Times’ stating essential and desirable qualifications, experience, etc of the candidates. 

Answer:

National Public School, Jaipur

Advertisement for TGT (Maths)

Wanted: Trained Graduate Teacher (Maths) for National Public School, Jaipur.

Essential Qualifications:

• Bachelor's degree in Mathematics with B.Ed.
• Proficient in teaching Maths to secondary school students.
• Strong knowledge of the subject matter and excellent communication skills.

Desirable Qualifications:

• Experience in teaching Maths at the secondary level.
• Familiarity with modern teaching methods and technology integration.
• Ability to inspire and engage students in the learning process.

Interested candidates may submit their detailed resume along with a recent passport-sized photograph to the Principal, National Public School, Jaipur, by [mention deadline]. Shortlisted candidates will be called for an interview.

Contact:

• National Public School, Jaipur
• Address: [mention school address]
• Phone: [mention contact number]
• Email: [mention email address]

We look forward to welcoming dedicated and passionate individuals to join our esteemed institution.

Principal

National Public School, Jaipur

2. An IIM graduate cousin of yours wants to launch an IIM Competition Tutorial Centre. Draft a classified advertisement for him.

EDUCATIONAL

Zenith Tutorials, New Delhi offers 1-year and 2-year coaching courses for IIM Headed by an IIM graduate with 20 years of experience in teaching. Success guaranteed, reasonable fees, early-bird discount, and internships provided. Fees can be paid in instalments For details contact 99852XXXXX.

3. Your younger brother, aged 5 has been missing for the last three days. Draft an advertisement in not more than 50 words for the Missing Persons column of a local newspaper. You are Ram/ Rama. Contact number 93107XXXXX.

MISSING

My 5-year-old brother, Shyam, has been missing for the past three days. He is 3'5'' tall and has a fair complexion, brown eyes, and crew-cut hair. He was last seen near Shadipur Metro Station, wearing a blue shirt and pants. For any leads about his whereabouts, kindly contact Ram 93107XXXXX.

4. You are Rohini and you will be moving to a new house soon. You want to dispose of the furniture of the old house as you have bought it for the new house. Draft an advertisement in not more than 50 words to be published in a national daily.

HOUSEHOLD FURNITURE FOR SALE

For immediate sale, household furniture. Two beds, one dining table with six chairs, one dressing table, and one five-seater sofa set. All are in teak and excellent condition. Prices are negotiable. Interested persons/ parties may contact Rohini at 99556XXXXX.

5. You are Bablu Gupta. Write an obituary message about the demise of your mother to be published in a national daily in not more than 50 words.

OBITUARY

Our Beloved mother, Smt. Suman Gupta W/ o Late Sh. G.D. Gupta passed away peacefully on Monday 2nd January. Cremation will be held at Nigam Bodh Ghat. Delhi.

Prayer Meeting:

Thursday, 3rd Jan 20XX, 5 p.m.

Venue: Arya Samaj Mandir, New Delhi.

In Grief: The entire Gupta family

6. You are Saisha Tyagi, the Secretary of the Students’ Union of your school. Write an appeal to the students requesting them to donate to the martyrs killed ‍during the Kargil War. Your appeal should not exceed 50 words.

APPEAL

Thousands of brave soldiers have sacrificed their lives at the border to save the honour of our motherland. All are requested to hand over a minimum of ₹50 to their class teachers as a contribution to the Prime Minister’s Relief Funds immediately.

Saisha Tyagi,

Secretary of Students’ Union

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FAQs

Q1. What is advertisement writing and how do you write an ad?

Advertising writing is a form of communication, both digital and written, designed to persuade a targeted audience to take specific actions, such as purchasing a product, opting for a service, or others. When crafting an advertisement, it’s essential to analyse the type of product/service and the target audience. The content should be concise and to the point, ensuring all necessary information is included. Additionally, it should contain an element that motivates the reader to take the desired action.

Q2. What is the correct format for writing an ad?

The format for writing ads consists of two main elements: the title and the content body. The title should be concise and attention-grabbing to attract the targeted audience. The content body must include all the mandatory details necessary for the advertisement in clear and precise English.

Q3. How do I download multiple examples of advertisement writing in PDF for classes 11 and 12?

There are many advertisement writing examples and practice questions provided in the Class 11 and 12 Advertisement Writing PDF.