Consumer awareness is needed because of the following reasons :

(i) Consumer awareness is also needed because unscrupulous businessmen start playing with the lives of common people for their little profit. Like adulteration in various food items - milk, ghee, oil, butter, khoya and spices etc., which has a bad effect on the health of the common man. For this reason, consumer awareness is necessary so that traders cannot play with our health.

(ii) Consumer awareness is necessary because both producers and traders can do any wrong thing by being motivated by their selfishness. For example, they may give defective goods, weigh less, charge more for their services, etc. Due to the greed of money, the prices of essential commodities increase a lot from time to time.