People desire objects because of their qualities that suit their need. The things we consume, goods we use such as a car, a phone, a dress etc. physical qualities matter the most. Before buying anything, it is always considered that the object is durable and looks pretty. If I were to sell a dress, I would select the one that is very appealing to the eye and comfortable for the body. Then I would emphasize on the durability of the dress so that the customer feels that he/she is spending his/her money at the right place and in the right thing.